Alexa, the barbie that helps deconstruct prejudices about albinos people

The creator Mala Bryan, has just launched an albino doll called “Alexa”. She hopes to eliminate the stereotypes and discrimination suffered by people affected by this disease.

Albinism is a genetic and incurable disease caused by an inherited abnormality. It is characterized by depigmentation of the skin due to an absence of partial or total melanin. About 20,000 people are infected with this disease worldwide. But the lack of information, especially in Africa, generally leads to the emergence of myths around albinism, and discrimination. Some people think that albino children are “spirits” or that they have magical powers, others that they are the fruit of incest or curse, or that they are not intelligent

 

To promote the diversity and beauty of all black people, including the albinos, Mala Bryan, created Alexa, an albino doll. Originally from Saint Lucia, in the Caribbean, Mala is a stylist, former model and creator of the collection of dolls with natural hair Malaville. Its objective is to combat discrimination against people with it.

 

 

“Alexa is very important because all the children need a doll they can identify with and also because I think it can help create awareness for people with albinism. So much is happening in the world in relation to albinism, it is now time for those who do not know it to know it “(Mala Bryan).

Through Alexa, Mala Bryan wants to bring children, with or without Albinism, to accept each other.

To support the initiative of this entrepreneur, you can order your Alexa doll on her sie: malaville.

Source:  Konbini