Afrimalin: the website for free classified ads in French-speaking Africa

Afrimalin is the website for free classified ads in French-speaking Africa, currently present in eight countries: Benin, Burkina Faso, Cameroon, Côte d’Ivoire, Guinea, Mali, Democratic Republic of the Congo, Senegal.

Afrimalin is a marketplace, which has successfully professionalized the payment and delivery of products purchased online. The site offers individuals and professionals, craftsmen and traders, to sell their products. It is halfway between the giant Amazon online sales and the famous French classifieds site, Le bon coin.

One of the main challenges of the company in the summer of being able to educate the consumers to the countries in which they are, to the purchase on Internet. It is a must to show them that it is easier for them to be able to command directly online, and that it is much safer today, are not what you think.

Another challenge was distribution: assure the consumer that he will receive his product within an acceptable timeframe. To do this, Afrimalin has its own fleet of delivery, motorcycles, and tricycles, which facilitate the process from purchase to delivery. “As soon as the product is ready, they sends a delivery person to pick up the product and deliver it to the buyer.”

Afrimalin is a major player in e-commerce on the African continent, and is expanding into a growing sector, offering a solution that is tailored to the needs of consumers and sellers in the target markets.

The founding team: Mamadou Niane, Thibault Launay, Romain Girbal, Célia Grémy, four entrepreneurs and investors specializing in African markets.

Illustrative video